It looks like 2012 is going to be a great year for the internet and a poor year for government. If the Stop Online Piracy Act (SOPA) gets into law, then being caught infringing copyright could leave you cut off from the internet.
The proposed bill is so wide ranging that there is considerable opposition from many of the web big hitters with rumours that Google, Facebook and Twitter will stage a temporary brownout in protest. Continue reading “Google strikes over SOPA”
It’s as bad as watching your father dancing at a party. Suddenly your boss discovers Facebook and this months marketing budget gets blown on an advertising column mixed in with interesting stuff about getting a “flatter tummy”. He looks hurt with your comment – “maybe not the right demographic”.
Trying to leverage the “next big thing” to get your message across has never been easy. For example, over the last five years we have all got used to the idea of “Trans promotional Marketing”. “TRANSPROMO” is the simple concept that a marketing message is added to a document that your customer is likely to re-read and keep (like an invoice or a statement). TRANSPROMO has much more impact than any other direct mail. We all cherish and re-read our bills don’t we? Well the market share of the smart phone and a fancy QRCODE 2D barcode might just make your TRANSPROMO communication twice as effective! Continue reading “QRCODE and TRANSPROMO”